Despite women owning and wearing cheap Breitling replica watches since the 19th century, it’s still a sector that’s heavily focused on the male market. That, however, is changing.
A Deloitte report on the Swiss watch industry released in October 2022 found that 49% of brands surveyed said they were expanding their range of female UK AAA Breitling fake watches from a design perspective and one-third plan to offer additional sizes to appeal to female watch wearers.
While there is no practical need for top replica Breitling watches to be gendered, women’s watches tend to feature smaller faces, better suited to people with smaller wrists, and more stereotypically feminine and jewellery-like designs.
One brand looking to attract more female consumers is Breitling, famous for its perfect replica Breitling Navitimer watches, first produced for pilots in the 1950s, and its Top Time watch, gifted to James Bond in the 1965 film Thunderball.
Historically, its marketing has targeted men with women often used as scantily clad props until 2018 when CEO Georges Kern called those tactics “no longer suitable and do not reflect values of today’s society” in an interview with German newspaper SonntagsZeitung.
In September, it launched its iconic luxury Breitling Navitimer copy watches in a 32mm and 36mm diameter style, its smallest to date, with a campaign fronted by actress and brand ambassador Charlize Theron.
Kern says that Swiss movements Breitling fake watches is aiming to increase its percentage of sales to female customers to 30% of all sales. “There’s no indication whatsoever that suddenly women are buying more 1:1 top Breitling super clone watches than previously. What you have though, are brands who are much stronger in female or in male products than others. We are a male brand. Our female business is growing, but I don’t think it will be 50/50 in the future,” he says.